Lead UX/UI Designer at Arena
Arena is a leading garment printing company based in Arizona, USA. The team aimed to create a new revenue stream by launching an e-commerce platform.
As the UX/UI designer and a middleweight front-end developer on this project, I conducted user research, designed the experience, and contributed to building a cost estimator MVP for the website in under two weeks. Customers were then invited to place their orders through conversations with a print specialist via Intercom chat, a personalised approach that built customer trust and strongly contributed to sales growth.
🚀 Impact
~$200,000 in quarterly revenue.