Senior Product Designer at Biogen
Neurodiem is a neurology news platform designed for healthcare professionals.
My role involved turning strategic ideas into actionable solutions, with a strong focus on acquisition metrics. Despite strict legal constraints linked to Biogen’s pharmaceutical background, we leveraged UserZoom to conduct user research with comparable audiences.
I worked on improving the platform, redesigning the homepage and the sign-up flow, and implementing a recommendation algorithm.
🚀 Impact
Sign-up +7%, saved around €320,000 in yearly marketing cost.
User retention +5%.